Haircare

You’ve probably heard people go on and on about how long they can procrastinate on washing their hair. But it isn’t the Victorian Era anymore, and we have easier acces...

Might you have received jewellery or an eye shadow in golden tones for Christmas? We and our hair have definitely been nice since Owow Kit was rewarded with a gold med...

You’ve probably heard of purple shampoo or at least seen it on the shelf in the hair care aisle, but what does it actually do and does it really help? We’ve created th...

When you’re going through a major life change, or you just want to shake things up, you have one of two thoughts: I should cut off all my hair! I should dye my hair ...

We aren’t denying that you need your beauty sleep. But what’s going on with the pillow you lay your head to rest on? And no, we’re not talking about firmness—we’re tal...

  Ugh, those pesky baby hairs. As the weather begins to cool down, the weather likes to tickle our flyaways out of control. And we don’t want to wear beanies all winte...

Once upon a time, you could simply say that you have curly hair, and that was that. However, as hair care has evolved, stylists have come to identify multiple types of...

Why Are We Using Regular Keratin in the First Place? Keratin is the type of protein found in our hair, skin, nails, glands, and internal organs. Sounds glamorous, righ...

The charity foundation My Dream Day (Minu Unistuste Päev) makes the dreams of seriously and chronically ill children come true. ‘’We believe that positive emotions and...